PRAVEX BANK conducted its first customer opinion survey this year. The data obtained shows that 86% of surveyed clients who interact with the Bank online are completely satisfied with its performance.
The purpose of the survey was to assess the level of service and identify the main criteria by which clients choose PRAVEX BANK.
As a result of the study, certain patterns in bank selection were identified: nearly half of the clients choose the bank based on recommendations from friends or colleagues, while others become clients due to the bank's alignment with their own criteria.
Clients who choose PRAVEX BANK on their own note that the presence of a mobile application and the ability to open an account remotely have become key factors in their decision-making process.
The survey results showed that the most important criteria when choosing a bank are:
- Convenient mobile application and the ability to be served without visiting a bank.
- Availability of a full range of banking and financial services that meet the client's daily needs.
- Trust in the bank.
"Customer opinion is our priority, as it helps us draw objective conclusions about the Bank's decisions. Our goal is to provide quality service, continuous development, and comprehensive support for positive cooperation with PRAVEX BANK," said Nadiia Sofiiuk, Head of CRM, and Customer Satisfaction office of PRAVEX BANK.
Customer opinion research is one of the most important tools for assessing loyalty and identifying areas for service improvement. PRAVEX BANK, as a part of the Intesa Sanpaolo Group, works not only to meet the financial needs of the client but also to build strong relationships based on trust.
Intesa Sanpaolo is Italy’s leading banking group – serving families, businesses and the real economy – with a significant international presence. Intesa Sanpaolo’s distinctive business model makes it a European leader in Wealth Management, Protection & Advisory, highly focused on digital and fintech, in particular with Isybank, the Group’s digital bank. An efficient and resilient Bank, it benefits from its wholly-owned product factories in asset management and insurance. The Group’s strong ESG commitment includes providing €115 billion in impact lending by 2025 to communities and for the green transition, and €500 million in contributions to support people most in need, positioning Intesa Sanpaolo as a world leader in terms of social impact. Intesa Sanpaolo is committed to Net Zero by 2030 for its own emissions and by 2050 for its loan and investment portfolios. An engaged patron of Italian culture, Intesa Sanpaolo has created its own network of museums, the Gallerie d’Italia, to host the bank's artistic heritage and as a venue for prestigious cultural projects.
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